T The CRM
Buy — $29.90

About

A CRM built by someone who actually used CRMs for 25 years.

Hi, I'm Urmas. I built TheCRM as the tool I always wanted but never found.

The story

I've spent 25 years in the CRM industry — implementing, configuring, customizing, and supporting them for hundreds of small businesses. Pipedrive, HubSpot, Salesforce, Zoho, Microsoft Dynamics — name one, I've probably touched it.

I kept watching the same problem repeat: tools designed for sales teams pushed onto people who run their business alone. A solo consultant pays $50 a month for "Professional" tier, uses 15% of the features, and then watches the renewal email arrive every year with another 8% price hike. Or they use a free spreadsheet and forget to follow up with half their leads. There was nothing in between.

So I built it.

TheCRM is the CRM I wanted to use myself.

Real features — pipelines, deals, sequences, AI briefings — but built for one person, not a sales floor. One-time payment. Native macOS. Your data on your Mac. AI when it helps, never as a tier-locked upsell.

I'm not going to pretend the path was glamorous. I wrote this in SwiftUI. I learned things. I broke things. I shipped beta to 40 people who were generous with feedback. I rebuilt the Pipedrive importer three times because the first two were too slow. I argued with Apple's notarization service for a week. Standard indie-developer stuff.

Then it worked. So here we are.

What you get when you buy TheCRM

Not just an app — though it is a real, full-featured app. You also get:

  • A direct line to me. Email replies come from me, the same day. There's no support ticket queue.
  • Lifetime updates. Not a marketing phrase — a contractual commitment. v1, v2, v10 — all included.
  • Honesty about limits. I'll tell you what TheCRM can't do before you buy. Look at the "What's NOT included" block on the Pricing page.
  • 30-day refund. No questions, no exit survey. Email refund@thecrm.one and the money is back in your account in 3–5 days.

Made in Estonia 🇪🇪

Built in a small country with a digital-first culture.

TheCRM is built in Estonia by an Estonian OÜ (limited company). That matters for two reasons:

1. Privacy law. Estonia is in the EU, so TheCRM operates under GDPR by default — among the strictest data-protection regimes in the world. Combined with the local-first architecture (your data lives on your Mac), there's almost no surface area for privacy compromise. We don't see your data. There's no breach we can have, because there's nothing to breach.

2. Engineering culture. Estonia is small (~1.3 million people) but punches way above its weight on software. Skype, Wise, Bolt, Pipedrive itself — all built here. The country has been digital-first since 1996. That culture rubs off: ship working software, don't oversell, fix bugs quietly, get back to work.

I'm proud to ship from Estonia. The flag at the bottom of every page isn't decoration.

Bootstrapped. No investors. Yours.

TheCRM has zero outside funding. Not because investors didn't approach — they did, when the beta started getting attention — but because a venture-funded company has no choice but to seek monthly recurring revenue. That's the math investors require. And the moment a company's incentives shift to MRR, your one-time license becomes a problem to solve.

By staying bootstrapped, my incentives stay aligned with yours: I make TheCRM better so you keep telling friends. You buy once and own it. I never wake up needing to figure out how to charge you again.

That's it. That's the whole business model.

Roadmap

I don't publish dated roadmaps because timelines change. But I publish the changelog on the site. Major things in motion right now:

  • Custom field import from Pipedrive
  • Outlook / Microsoft 365 integration
  • Multi-Mac sync (single user, 2–3 devices)
  • iOS companion app

If something specific matters to you, email roadmap@thecrm.one and tell me. I let customer demand drive priority more than my own preferences.

Stop renting your CRM.

$29.90, one-time. Lifetime updates. 30-day refund.

Buy TheCRM — $29.90